"Aspen, home to winter luxury, announces that the 2nd Annual Aspen Fashion Week will take place from March 14th to March 19th, after a teaser in 2009.

Aspen Fashion Week is a destination fashion event designed to showcase and market winter resort, ski and technical outerwear in the home and playground of the most stylish (mountain) winter town. With high-energy slopeside runway events, daily après ski fashion shows, in-store presentations, on-mountain events and late night fashionable soirées, 2010 will continue to be the hottest fashion, lifestyle and consumer event to hit the Rockies.

“The second Aspen Fashion Week is quickly developing into a must on the fashion and entertainment calendar,” said Lisa Johnson. “Aspen is prime for an event of this caliber; world class designers, young designers and brands with unique art programs, film screenings, models and music. The opportunities are limitless, truly limitless.”

- exerpt from the AFW 2010 Press Release

Check out these videos from AFW 2009 to get a taste for what AFW 2010 might be like:

AFW 2009 W Magazine Party:

AFW 2009 Day 2:

AFW 2009 Day 3: 

AFW 2009 Day 4: