"Aspen, CO (January 14, 2010) – Aspen, home to winter luxury, announces that the 2nd Annual Aspen Fashion Week will take place from March 14th to March 19th, after a teaser in 2009.
Aspen Fashion Week is a destination fashion event designed to showcase and market winter resort, ski and technical outerwear in the home and playground of the most stylish (mountain) winter town. With high-energy slopeside runway events, daily après ski fashion shows, in-store presentations, on-mountain events and late night fashionable soirées, 2010 will continue to be the hottest fashion, lifestyle and consumer event to hit the Rockies.
“The second Aspen Fashion Week is quickly developing into a must on the fashion and entertainment calendar,” said Lisa Johnson. “Aspen is prime for an event of this caliber; world class designers, young designers and brands with unique art programs, film screenings, models and music. The opportunities are limitless, truly limitless.”
W magazine will kick-off the week long event with their annual opening night party. The schedule will include on-mountain activities with Heidiski, Marmot, Kjus, and High Society Free Ride. All day access to the Aspen Club & Spa. All day make-up services by Nars at Cos Bar. In-store events with J. Crew (featuring Creative Director Jenna Lyons), Burberry, The Gallerie, Pitkin Co. and a Calypso pop-up shop. Apres ski fashion shows and presentations with Marmot, Kjus, Victorinox, D&E, Helly Hansen, Obermeyer, Wellensteyn, Authier, Gray, Gabriel Conroy and Christian Siriano. Screenings of Douglas Keeve’s films – Hotel Gramercy Park, Seamless, Unzipped and Fashion Kingdom aka Naomi Conquers Africa, hosted by Naomi Campbell. FEED Founders Lauren Bush and Ellen Gustafson will host an evening of music with John Forte at Aspen’s famous Belly Up."
To get a preview of what AFW 2010 might be like, check out these videos of AFW 2009:
AFW 2009 W Magazine Party:
AFW 2009 Day 2:
AFW 2009 Day 3:
AFW 2009 Day 4:
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